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Storytelling


You have a compelling story that could move your organization forward.

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But are you telling it well?

As a journalist, Mackenzie has sat across the table from top executives who struggle to tell their story well.

And she's seen how frustrated business owner are: They know they “should” be on social media, but how do you do it well?

The fact is, every company is a media company today. Every company is responsible for their own story.

The stakes are high:

When you work with Mackenzie, after she’s crafted your strategic story and a plan to tell it well, it’s time to share your story in a way that resonates.

Continue working with Mackenzie to tell the right story on the right channels. Options include:

  • Blogs

  • Social media

  • Photo

  • Video

  • Marketing collateral

 

Types of Stories

 

PERSONAL STORY

Inspire and empower with a personal story, building empathy and connection, including a powerful mic-drop moment.

FOUNDING STORY

From the “napkin story” of your company’s beginning to your vision for its future, the founding story is a powerful leadership and recruiting tool

 

GUIDE STORY

Grow your organization with a strategic story. Be your customer’s trusted guide with the solution they need.